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“My mother-in-law was a rocket constructor”: Women of BigChange discuss how to get more women in tech on IWD

Getting more women into tech: International womens day

Women make up 16% of the workforce in IT. At BigChange we’re doing better than that, averaging 27%. But we aspire to a 50-50 split. How we can meet this challenge was our focus on International Women’s Day.

Jo Godsmark – our Chief Operating Officer – was joined by six colleagues from across the business, to share experiences of being a woman in tech – and to reflect on why they are the exception in the industry.

Self-selection bias was identified as a key issue. Jo called for more and more women to apply. “I genuinely believe all of our recruiting managers want more women and support them in the business,” she said. “But we don’t receive the volume of applications we want.”

Catriona Faulds, Project Manager in the Customer Success Team, continued: “You feel like you have to meet the whole [job] criteria as a woman, to be a perfectionist, to really outshine yourself to land the role. I feel that you find a different confidence in male candidates, who think they can grow into a role, or step up if selected.”

“I think you can follow that gendered difference through to discussions about pay rises, promotions and opportunities,” said Jo. “I think sometimes women can be less vocal. We therefore have a great obligation as managers and leaders to design processes that don’t rely on people jostling for position, but instead assess fairly on someone’s worth.”

Several employees said that the norms of their upbringing were vital to their success.

“There was a moment where my mum went back into education later in life and it changed the views of me and my sister about what was really achievable,” said Catriona. “She became the breadwinner after university and suddenly the family dynamic changed. I wouldn’t have had the confidence to do what I’ve done if I hadn’t seen that.”

Lubov Krasicova, leader of the Automated Test Team, also saw her childhood as crucial. “In Ukraine we have a communist heritage,” she said. “At that time, a lot of women began to work in technical professions so it was normal. My mother-in-law was a rocket constructor.”

Solving this problem requires making changes now, to improve things for future generations.

Erica Donnelly, a Report Developer in Professional Services, said how, “Starting early and having an exposure to the subjects is obviously important. Even though I went to an all-girls school the subjects weren’t gendered, I got to learn about woodwork, soldering, electronics.

“Later in life, getting women into more powerful roles will provide a role model and an aspiration for younger generations. Knowing you can enter into a role because you have someone who is already there is so powerful.”

A powerful discussion also identified both being undervalued or joked about, and employers who wouldn’t let them balance work and family, as barriers to women fulfilling their full potential in tech.

Tansy Sheehy, Customer Service Director, encouraged women to go for it because, “The tech field doesn’t have a criteria you have to fit”.

You can watch the full discussion here:

International Women’s Day 2021 comes at a challenging time. While female doctors and heads of state leading the charge against the pandemic have been put in the spotlight, globally, women’s job losses due to Covid-19 were 1.8 times greater than men’s, while mothers were 50% more likely than fathers to have permanently lost or quit their jobs.

At BigChange we’re proud to promote these conversations, and to set testing goals for ourselves to get more women into tech.

Note prioritisation helps businesses focus fast

JobWatch now helps you focus on the jobs that matter most

You can now assign a priority to your Notes – marking them to show which need to be addressed first – meaning you can focus and get to work on the most pressing tasks first.

When work piles up, our first instinct can be to get our heads down and crack on, knocking out tasks as they come through. But not all work is equal, and the more effective business has its priorities in order, working to meet the most-pressing needs first.

BigChange understands this, and wants to make it easier for all businesses to tackle work in the most efficient way. That’s why we’ve added a new function in JobWatch that allows users to prioritise Notes, making it easier and faster to see the most pressing information and to get going.

This feature lets admins create a set of ‘Note priorities’ for instance, High / Medium / Low or Gold / Silver / Bronze. These priority sets can be customised for the various different departments and note types around your business.

Administrators can then apply a priority set to a certain type of note in ‘Note types’ and choose which roles can set or change the priority.

Users can then sort their Notes by priority, to see which need addressing first, or filter so only, say, high-priority notes appear.

View a step-by-step guide to introducing note prioritisation at your organisation below:

Prioritisation of Notes is just another way JobWatch can improve productivity and customer service – and give leaders better visibility of business-critical information, fast.

The goal-setting strategy that took Google to $1trillion

Key results and goal setting

12th March 2021 – It’s a strange quirk of history that John Doerr isn’t a household name. Technophiles, entrepreneurs and management experts have heard of him, but otherwise he remains relatively obscure. 

Doerr is a venture capitalist – he backed Google in the early days. But what really makes him interesting is his other contribution to the success of the internet giant – and countless other companies and organisations besides. 

Doerr introduced Larry Page and Sergey Brin to a system for driving and managing growth that has ultimately led Google to become one of the most valuable companies in the world. 

He is the promoter of a management methodology called Objectives and Key Results – OKRs for short. Don’t let the bland title fool you: this is the stuff of legend. The full explanation is in Doerr’s book Measure What Matters – which I’ve just finished reading – but here’s the short version. 

OKRs are a way of focusing the efforts of everyone in your organisation on the same important things that generate growth. The “Objectives” are the goals – achievable yet inspirational. The “Key Results” are how you know you’re making progress towards those goals. These are always number-based, measured regularly, and a combination of short-term and long-term ambitions. 

Doerr describes OKRs as “a vaccine against fuzzy thinking”. 

Regular readers of this blog will know that BigChange recently took on a strategic investor, and that we are now on a growth journey that I believe will take us from a valuation of £100m to £1bn. 

OKRs will be vital in the pursuit of this ambitious goal. 

  • BigChange want to become a global leader in field service management – both in terms of growth and by reputation
  • BigChange want to deliver all our services to customers in a frictionless way
  • Build the BigChange network and empower other businesses to grow

There are key results associated with each of these goals. Everyone in the management team has their own list of OKRs, and we have processes in place to keep all of us accountable.

The idea is to distil everything we want to achieve into a structured approach. Don’t make the shopping list too long: the team needs to feel excited and empowered to reach these goals, not overwhelmed.

Alongside Google, Intel, the Gates Foundation – even U2 – have used OKRs to achieve their goals. It is so humbling to be taking our first steps along this journey. 

I’ve shared these OKRs with you, so that any other business owners interested in this process can get some insight into our approach. I’d love to hear about your experiences with OKRs too. In a few years, I hope I look back at this post and think, “That was the turning point. The time our growth trajectory reached a new level.”

Kevin Sinfield MBE tackles leadership and Motor Neurone Disease

Kevin Sinfield MBE tackles leadership and Motor Neurone Disease

February 2021 – Kevin Sinfield MBE revealed the caring heart inside a man of iron, as he told February’s Motivational Monday that raising more than £2.5m for Motor Neurone Disease (MND) was a bigger achievement than leading Leeds Rhinos to seven Super League championships.

Continue reading “Kevin Sinfield MBE tackles leadership and Motor Neurone Disease”