CEO’s Blog – Every entrepreneur needs vision

Martin port

By Martin Port

9 February 2019

People often assume that I am a disruptor and rule-breaker because I’m an entrepreneur. But here’s the thing: I have a huge amount of respect for rules, and have always seen the value in process and order.

When I was a young entrepreneur, I used to be obsessed with the present. How’s business right now? Are we hitting our targets? Have we solved immediate challenges?

But, having built several businesses, and listened (Audio) to hundreds of books on business and entrepreneurship, I’ve learned the error of my ways. To be truly successful, you need to look beyond the now. You need to have a vision.

Your vision is more than a goal or target. It’s an aspiration that seems so far away that you may never get there. It’s a bold plan that most rational people will scoff at, or say is impossible. Crucially though, it’s a vision that has a clear path to achieve it. And you have to believe you can get there within five years.

At BigChange, I decided on my vision very early on. I wanted to create a platform that would allow service and transport companies anywhere to collaborate and win more business.

I knew that it was just the right level of ambitious because when I told people, they either didn’t get it, or told me it wasn’t possible. Yet here I am, just a few years later, and I’m so proud to announce that we have actually achieved that vision.

BigChange JobWatch Network platform is a seamless environment where two companies can work together to win more customers and deliver brilliant service. It enables our users all over the UK – or even the world – to work together on contracts, share work, and find partners. It’s a truly collaborative tool that creates a powerful network effect. Ultimately, it helps other entrepreneurs to be more successful. You can read more about JobWatch here. https://www.linkedin.com/pulse/bigchange-collaboration-marketplace-martin-port

This platform was finally launched on Thursday night, and within 48 hours, we had over 50 requests from our customers.

I have realised my vision. It feels amazing.

What happens after all your dreams come true? You have to come up with the next vision, even bigger and bolder than the last.

I want BigChange to become the market leader in our industry, providing the technology that underpins the global service and transport industry. The number one choice for any gig economy business or firm that uses a mobile workforce. Making every economy we work in stronger through innovation and world-class service.

It’s a big ask, but I truly believe that we can do it.

You have to have vision if you want to be successful. Importantly, you have to shout about your vision so that customers, colleagues and partners all buy into that plan and that mission. I have signage all over my offices that explains where we’re going and how we’ll get there. I’ve done that at all of my businesses, and find that it focuses everyone’s mind on the task at hand.

To achieve my new vision, we have to leverage the sole trader. We have to tap into the gig economy. We have to reassure consumers that we will provide them with a better level of service than they’ve experienced before. We need to disrupt our target markets. We also need to create a deeper connection between the work that needs to be done and the order jobs are completed, while boosting efficiency.

All of the world’s most successful companies have vision. If I say, who wanted to build the world’s supreme search engine? Or become the market leader in flat pack furniture? Or build the biggest consumer technology company in the world? I bet you can name all three.

I hope that, in three to five years, I will be able to post that we’ve achieved this latest vision.

In the meantime, please share your vision for your business. Let me see if I can help you on your way.

[email protected]

Martin Port
Founder & CEO

Read Next